The Story Behind Alexandre Gama’s Foundation of Neogama


     Dating back four decades, in 1982, Alexandre Gama earned the position of copywriter and content creator at Standard Ogilvy & Mather, today known as Ogilvy & Mather. Gama moved from his hometown of Rio de Janeiro to the Big Apple, or New York, New York, to work for Ogilvy & Mather, effectively demonstrating his desire to succeed in the competitive world of advertising.

At the turn of the decade, in 1990, Gama decided to leave his long-standing, fruitful post at the American-based agency to join DM9, an advertising agency tucked away in the heart of Brazil. Alexandre was fortunate enough to earn the managerial titles of creative director and lead copywriter, for which he held for four years prior to working for other advertising agencies. In that four-year span, Mr. Gama had earned more awards than any other advertising agent in the entire country of Brazil.

His next three employers were Almap BBDO, in which he was a major stockholder and the CED, Y&R – formerly Young & Rubicam – as CEO and CCO, then Member of the Global Board. After serving in various positions for these five organizations, he founded the ever-successful, self-named advertising Neogama in 1999, having since completed more than any other advertorial worker in Brazil.