The Man Behind the Eucatex Brand


Flavio Maluf is one of the great minds in the Brazilian financial sector. Mr. Maluf has combined his skills in the field of engineering and business to achieve great accomplishments as an executive in the construction and furniture industry. The executive holds two degrees, one in mechanical engineering from FAAP and another in business administration from New York University. After completing his engineering course in Brazil, Flavio relocated to the United States to study for his second degree. After attaining a degree in BA, Flavio worked for several investment firms in the states such as Citicorp, before returning to his home country.

After returning to Brazil, Maluf joined the family company, Eucatex. Eucatex is a Brazilian company that produces liners, panels, ceiling tiles and insulation materials. He started working in the trade department of Eucatex Group in 1987 and later worked in the industrial area until 1996. During that year, his uncle who was the current president of the company invited him to be a member of the executive team. For almost a year, Maluf produced exemplary results that impressed other executives of the company. Thanks to a family agreement and a majority vote by shareholders, he was elected president of Eucatex Group.

For almost 22 years now, Mr. Maluf has dutifully served as president of Eucatex Group. Since he became president, Maluf has adopted a policy continuously launching high-end products with the use of latest technology. During his reign, Mr. Maluf has inaugurated four state-of-the-art factories in Botucatu and Salto. Among these factories is the T/HDF/MDF facility located in Sao Paulo. This factory was established in 2010 to manufacture panels of mechanical resistance and high technology that are used to produce doors and partition panels and other products used in the furniture industry.

Under Mr. Maluf’s leadership, Eucatex has expanded its eucalyptus forests to 44,000 hectares located in the state of Sao Paulo. The forests ensure Eucatex has a continuous supply of raw material. Flavio also implemented a forestry leasing project to further increase the forests. The project seeks new partners who can lease their properties for a specific time in exchange for payment.

Eucatex is now a market leader and a leading manufacturer of MDP and MDF panels, paints and varnishes, laminate floors, wall partitions, doors, and hardboards.