The Background of Alexandre Gama


     Alexandre Gama is an entrepreneur and advertising executive that operates his agency out of Brazil, his home country. He’s arguably best known for creating Neogama, an advertising agency founded in 1999, creating a big splash in the world of communications, public relations, and advertising.

In his natural progression of advancing his career, he’s worked at Ogilvy & Mather, DM9, Young & Rubicam, and aided countless organizations.

Playing off his surname, Neogama was formed in 1999 by Alexandre Gama himself. Having extensive experience with some of the most reputable, popular advertising agencies in the world, Mr. Gama was able to grow Neogama to unheard of proportions in its first three years, becoming recognized as the quickest growing advertising firm throughout 1999 to 2002.

Following the end of its third calendar year of operation, Mr. Gama partnered Neogama with an agency located in the United Kingdom called BBH. The partnership made a splash in the world of advertising in its first year, earning an award from Meio e Mensagem titled Agency of the Year, also known as the Caboré trophy.

While Mr. Gama himself has won a plethora of Cannes’ Lion awards, the partnership between BBH and Neogama earned an impressive two Lions in its second year of operation together, 2003.

Later on down the road, the international conglomerate Publicis Groupe purchased the partnership between Neogama and London-based BBH in 2012. Four years later, in 2016, Neogama pulled out of the deal, legally able to operate Neogama, although only within the borders of its home country of Brazil. This increased independence has instantly improved Neogama’s performance, as Alexandre Gama knows the ins and outs of his own agency better than anyone.

Neogama won yet another Lion, although this time a Golden Lion, for promoting a campaign that mixed together various sexual orientations and cultural backgrounds.