Roberto Santiago’s Story – Bringing Glam into Joao Pessoa’s Retail Industry


An entrepreneur, businessman, and sportsman, Roberto Santiago is a man to watch out for in Brazil’s retail industry. He is making the most of the new opportunities in Brazil’s urban growth, and his entrepreneurial activities are making shopping in Brazil’s upcoming cities thrilling.

Here is a brief journey through the life of Roberto Santiago from his days as a café employee to his current prestigious status as the owner of the Mangeira Shopping Mall.

Education and Career Background

Roberto Santiago attended the Pio X Marist College where he took an interest in business studies. He later majored in business at the University Center of Joao Pessoa in Brazil where he graduated with a degree in Business Administration Studies.

Santiago’s career started off on a low note shortly after attaining his degree. His first occupation was in the hotel and catering industry as he was an employee of Café Santa Rosa. Over the years he worked in several other industries under different capacities until he discovered the opportunities in the cartonnage industry. He started his cartonnage company and specialized in designing decorative products. Since then, Roberto Santiago has been venturing and investing in the retail industry.

New Heights

Roberto Santiago’s career has peaked since he ventured into the retail industry. He is popular for owning one of the grandest shopping malls in Joao Pessoa: Manaira Shopping Mall. The shopping mall is one of the newest in the city and, consequently, one of the most modern ones.

The Manaira Shopping Mall is designed to offer virtually everything under one roof. It hosts several retail stores that specialize in selling different products such as electronics and furniture. It also houses several stores that push the latest fashion trends in the city and the country. Additionally, there are several restaurants that serve diverse cuisines ranging from local delicacies to western snacks and meals.

The shopping mall is also a bustling entertainment center. To start with, it houses a large movie theatre that features 3D technology and ergonomic seating designs. It also houses the Domus Hall where a host of performances and events are held. The hall is always booked for a diverse array of events ranging from music concerts to cultural exhibitions.

The Manaira Shopping Mall is very popular with young shoppers looking for that contemporary look and feel. And, for Roberto Santiago, this is enough motivation to set up even more contemporary shopping malls around Brazil.