For a long time now there have been no major technological advances directly influencing advertisement and entertainment in the enhancement of the pieces viewed by people. Jose Henrique Borghi from Mullen Lowe Brasil, an ad agency, shared his views about the possibility of the public viewing advertisement pieces using special glasses. This would see the deep involvement of the audience with the advertising stories as well as the brands.
Exploration of the Theme
Jose Henrique Borghi referred to the South by Southwest (SXSW), one of the biggest innovation events in the world that was scheduled to take part later in the year. During the event held in 2015, the new possibility of virtual reality advertising gained some emphasis. It was widely expected that during the 2016 event, the theme will be explored in a more outstanding way.
Brazil’s Contribution to Technological Advances
In as far as Brazil advertising is concerned, the Mullen Lowe businessman stated that the country is owed deeply due to its technological advances when compared to other states. Already there is a producer in Brazil, O2 Filmes, which started working with virtual reality some years ago. This contributed a lot to the sector and it was chosen by Apex, a Brazilian agency for Export Promotion and Investments, to represent Brazil in the SXSW event in 2016.
Jose Borghi recalls that the producer has had a number of interactions with virtual reality in the past. Ricardo Laganaro, the stage director, will present “Immersive Content: The Future of Storytelling” to the panel. O2 has in addition made a virtual reality movie showing the evolution history of the earth that can be viewed on a spherical dome. The film can be viewed at the Museum of Tomorrow, Rio de Janeiro. The producer has also come up with a music video for IveteSangalo, a singer, dubbed “The Lighthouse”, which is the most 360-degree video clip ever seen.