The Australian based luxury lingerie brand Honey Birdette has been on an amazing rise since it was created in 2006 by founder Eloise Monaghan. In the U.K. the three physical stores opened by the brand look set to be expanded to 37 new stores over the next two years; in the U.S. the Honey Birdette brand is taking a different approach to expansion with the creation of a dedicated North American sales Website to allow a higher level of customer support and satisfaction to be obtained by U.S. based customers.
U.S. based Online sales figures have provided a major boost to the profits of Honey Birdette after the company recently reported Web-based sales in North America had grown by 374 percent over the course of 2016. Almost as impressive were the facts and figures released about the brick and mortar locations developed by Honey Birdette in the U.K., which began with the launch of the Covent Garden flagship store, followed quickly by two more stores opening in the country. The planned construction of 37 more Honey Birdette stores in the U.K. comes after the brand identified a number of major U.K. cities capable of handling the stores of the luxury lingerie company by the end of 2018.
Honey Birdette is based on a simple plan created by Eloise Monaghan when she was looking for gifts for a friends bachelorette party and disliked the downmarket nature of the lingerie and adult lifestyle products she found in Australia. Monaghan was prompted to develop her own brand after discussing the problem with her friends.
Eloise Monaghan remains in creative control of the Honey Birdette brand, which has become well known for the iconic black doors of its physical locations and the luxurious nature of each product created under the leadership of the founder.
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