Canada has a wide variety of craft beers to offer. In fact, it is the most popular alcoholic drink in the entire country and brings in more than $9 billion in annual sales. This has led to the widespread stereotype that Canadians adore their beer. Recently, over the last several years, Canadians have become more interested in drinking high-quality craft beers and lower end beers will soon become a thing of the past.
The consumption of beer overall in the country seems to be dropping but craft beer sales are still rising nonetheless. Statistics show that beer sales have remained stagnant over the last couple of decades but craft beer sales have nearly doubled. Often, craft breweries are viewed as micro breweries and small start up businesses. However, this is not necessarily the case in all instances. For example, Quebec’s McAuslan Brewery currently sells over $20 million worth of beer each year. Some popular brands throughout Canada include Propeller IPA, Pumphouse Blueberry Ale, St. Ambroise Oatmeal Stout, La Fin Du Monde, Lug Tread and Party Animal (https://www.manta.com/ic/mtqs8v5/ca/gershkovitch-eli-a-law-corporation).
One notable company within the craft beer industry is Steamworks Group of Companies, whose CEO, Eli Gershkovitch, has been in the craft beer brewing business for over 20 years. He started off by opening Steamworks Brew Pub in 1995. Eli has since expanded and opened a full-scale brewery in 2013.
Since opening his brewery, he has been able to achieve 50% revenue. His business has expanded from being a local business to a worldwide brand. Currently, his products are available in Canada, several US states, Hong Kong, Germany, Austria, Italy, and Switzerland (Westender). Eli Gerskovitch recognizes the vast differences between owning his pub to becoming such a huge brand. He feels that the experience has been transformative. He notes that it is quite the transition from running a small, local business to now having to worry about logistics and marketing. Clearly, Eli Gershkovitch’s passion for craft beer has brought him great success and a highly recognized brand within the craft beer community.