Desiree Perez: The Force behind the Tidal Renaissance


Music streaming has become a big business in recent years. It is a sector where major companies are making millions of dollars. There is no denying that Tidal has been lagging behind for a while now. However, Desiree Perez is working hard to turn things around for the popular music streaming company and make it more successful.


Tidal’s management has changed quite a few times in the recent past. Despite a few executives stepping down, it did not deter Jay-Z from pushing on. Even after membership seemed to have staggered, he remained undeterred. Today, with the help of Desiree Perez, Tidal is no longer struggling to survive, it is thriving.  Check and read here


Desiree Perez has a very simple strategy, get the customers interested. She has played a crucial role in getting major artists to sign contracts with Tidal. It is what she does best, she is a tough negotiator, and she knows how to finalize deals. Although Jay-Z knows quite a lot about the music business, he is just not that good at getting deals signed. She has helped Jay-Z grow from rap music to the music streaming business. It has not been easy, but she has managed to make it look so.

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When Perez joined Tidal, she managed to get more artists to sign up for the service than any other executive before her. One of her greatest wins was getting Kanye to sign on and make his album “The Life of Pablo” available exclusively through Tidal. She has also managed to get people talking about Tidal again after signing deals with Rihanna, T.I., and Beyoncé.  Source:


Perez is not new to the entertainment industry. She is married to Juan Perez, who is the head of Roc Nation Sports. Desiree Perez’s negotiation skills are well known. She has even been credited for Beyoncé’s Formation stadium tour and Rihanna’s Samsung deal. A peek inside Tidal shows that it has revamped its service to concentrate on what is new and upcoming. Moreover, Perez belongs to the Hova Circle, an influential group that is behind Tidal and Roc Nation. Among its members are music bigwigs like TyTy Smith, Chaka Pilgrim, Jay Brown, and Jana Fleischman.

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