Category: Real Estate

The Success of JHSF as a Premium Brand and the Role of Jos Auriemo Neto


The success of JHSF as a premium real estate developer for the high-end Brazilian sector is a story of innovation for decades. But, that was written and directed by José Auriemo Neto, the Executive Chairman of the real estate firm. The firm that was a residential real-estate developer, predominantly, spread its wings to other sectors of the business under the leadership of Neto. He paved ways for the firm into the retail sector, executive airport, and more. This helped the company to improve its brand building and earned the reputation of highest-quality real estate solutions provider.

As the Chief Executive of the firm, Neto oversees its public developments, hotels, commercial buildings, residential projects, and more. He is also strategizing and giving vision to the future plans of the business group and monitoring the projects that are currently undergoing. Neto joined the premium real estate developer in the year 1993 and helped it to create a service department in the year 1997 – Parkbem, a parking space management firm. In 2006, he assumed the role of the Chief Executive of the group and began with retail division by getting the rights for development of Shopping Santa Cruz. Subsequently, he supervised the entire development stage of the mall and directly managed its operations in the initial years.

In 2011, Neto was elevated as the Executive Chairman of the JHSF. Additionally, he made the firm partnering with many international brands and bring them into the Brazilian soil. Some of them are Pucci, Hermes, Valentino, Jimmy Choo, and more. It was also a point of innovation for the Brazilian retail industry, and it helped them to be integrated and competitive with international players. Neto attended his engineering at FAAP University and secured his Business Administration from FASE. He aspires to make Brazil as a hub for inexpensive real estate investment.

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