Category: Media Group CEO

The Illustrious Life of Eduardo Sirotsky Melzer

Eduardo (Duda) Melzer is an RBS Group legacy. His family’s been a part of the RBS Group since its founding. On January 1, 2016, Duda was named Chairman and President of the company. He succeeded his uncle, Nelson Sirotsky, as Chairman of the Board of Directors.

His grandfather founded the company, making Eduardo Sirotsky Melzer a third generation legacy. He’s also founded his own company, Digital e.Bricks, where he serves as Chairman. He’s also a partner of its subsidiary, e.Bricks Ventures, an investment company that operations in the digital sector of Brazil and the United States.

Even though his family owns a successful business, Duda Melzer found his own way. He earned a Business Administration degree from the Pontifical Catholic University of Rio Grande do Sul. He also attended Harvard University, where he earned his MBA. After graduating from Pontifical Catholic University, he began working at Sweet Sweet Way.

In an article on Dino, when he moved to the U.S. to attend Harvard, he got a job as a senior analyst at Delphi Corporation. He also served as CEO of a non-traditional media company called Box Top Media, based in New York. That was part of the reason he studied Effective Strategies for Media Companies at Harvard.

In 2004, Melzer moved back to Brazil to work for his family. He was brought in as Director General for the National Market. Four years later, he was promoted to acting Vice President of Market and Business Development. In 2010, he was named Executive Vice President of the company.

As organizational changes began, he accumulated the chairmanship of the Board.

These days, Duda time is torn between family, work, and personal passions. Every hard-working professional knows the importance of downtime. Duda spends his time with his wife and children.

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