We all know the main brand of lip balm that has been on the shelves throughout the years-Chapstick. This particular brand used to be the only one you could buy, save for the cheaper generic versions found next to it on the shelves. However, seven years ago, something new and different started to pop up everywhere that you looked. This was the newest brand known as EOS, or Evolution of Smooth, https://evolutionofsmooth.ca/, and their soon-to-be hit lip balm.
EOS lip balm is known for their colorful, pastel-colored orbs of organic lip balm that come in a variety of flavors. EOS lip balm started edging out competitors in the well-known stores of Walmart, Costco, Walgreens, Target and more. Soon, flavors such as grapefruit and honeydew began popping up, and even stars such as Miley Cyrus were seen pulling the balls from their makeup bags to apply. EOS became a hit, especially among millennials who were looking for something new and more exciting than the old boring tubs of lip balm and their bland flavors.
The oral care industry is driven by EOS, who sells more than one million units every single week. The product was developed with the thought that it should be fun and enjoyable to apply. The old tube was out and the new sphere was in. After consumer research on oral care products was conducted it was found that lip balm was a major part of the beauty routine of most women and that many love to carry lip balm around to reapply during the day. The idea of small pots of lip balm was greeted with good reviews, but most women did not want to have to apply it with their fingertips. A roll-on balm that could be applied straight from the unit seemed the next logical step for the company. EOS lip balm was born and is today still a major hit.