The business community is in need of advertising that will make their businesses visible, and they need someone such as Jose Borghi to help them. There are quite a few people who enjoy Jose Henrique Borghi’s advertising work, and the company has grown quite a lot because of his leadership. This article explains how Mullen Lowe is growing, and there is a look at how Jose is making it into an international firm.
#1: What Is Mullen Lowe?
Mullen Lowe is a large conglomerate that was merged not long ago to form this company. The company that was built out of this merger began to open offices around the world, and they are reaching people around the world who could not have used their services before.
#2: What Does Mullen Lowe Do?
Jose Borghi is the CEO of Mullen Lowe, and he knows that the company must continue to grow to reach people outside of South America. The South American market is well in-hand, and Jose wants for each the international market. He will continue to open offices around the world that customers may walk into at any time, and there are quite a few people who may use this company over other options.
#3: The Company Knows The Market
The company knows the market quite well, and there are quite a few people who may ask Mullen Lowe for help. The company will give them information that makes their advertising more-effective, and there are many different people who must use Mullen Lowe because only this firm knows how to reach their customers.
Mullen Lowe knows how to advertise in any country in the world, and they have built offices around the world for their clients. There are quite a few people who will benefit from Mullen Lowe and Jose Borghi’s leadership.
Brazil is the home of a Brazilian advertising genius by the name of Jose Borghi. He is a creative intellectual, highly praised for such work as the famous “Mammals Parmalat.” Within this creative advertisement a group of Brazilian children are singing poplar songs of the nation of Brazil, all the while dancing and wearing costumes that are intended to cause the children to appear as stuffed animal characters. It is a highly popular commercial that won Jose much attention across Brazil.
Success did not come overnight for Jose. He struggled with being creative in his early years, and it was when his sister once decided to take him to a theater that jump-started his creativity. While at the theater, Jose witnessed some of the most dazzling Brazilian advertising that was available. All of the advertisements had earned an award from one of the most famous festivals in the world, the Cannes Film Festival. Watching the variety of highly acclaimed commercials, and seeing that they each had been presented with a lion-shaped trophy, Jose was encouraged to become the ad agency genius that he is today.
Jose went on to study at the PUC-Campinas, a highly respected Brazilian university, so that he could obtain a degree in Advertising. From this experience Jose went on to work at Standart Ogilvy, where he was inspired by others in the industry. From there, he decided to form his own advertising agency. So he and his friend created one together. Erh Ray and Jose formed the BorghiErh agency, which acquired enough success to be bought out by Lowe, a popular ad agency in Brazil. Success continued to flourish and gained the attention of the Mullen Group, further enhancing the company, now to be called Mullen Lowe.
https://joseborghi.com for more.