Brazil is the home of a Brazilian advertising genius by the name of Jose Borghi. He is a creative intellectual, highly praised for such work as the famous “Mammals Parmalat.” Within this creative advertisement a group of Brazilian children are singing poplar songs of the nation of Brazil, all the while dancing and wearing costumes that are intended to cause the children to appear as stuffed animal characters. It is a highly popular commercial that won Jose much attention across Brazil.
Success did not come overnight for Jose. He struggled with being creative in his early years, and it was when his sister once decided to take him to a theater that jump-started his creativity. While at the theater, Jose witnessed some of the most dazzling Brazilian advertising that was available. All of the advertisements had earned an award from one of the most famous festivals in the world, the Cannes Film Festival. Watching the variety of highly acclaimed commercials, and seeing that they each had been presented with a lion-shaped trophy, Jose was encouraged to become the ad agency genius that he is today.
Jose went on to study at the PUC-Campinas, a highly respected Brazilian university, so that he could obtain a degree in Advertising. From this experience Jose went on to work at Standart Ogilvy, where he was inspired by others in the industry. From there, he decided to form his own advertising agency. So he and his friend created one together. Erh Ray and Jose formed the BorghiErh agency, which acquired enough success to be bought out by Lowe, a popular ad agency in Brazil. Success continued to flourish and gained the attention of the Mullen Group, further enhancing the company, now to be called Mullen Lowe.
https://joseborghi.com for more.