For a long time now there have been no major technological advances directly influencing advertisement and entertainment in the enhancement of the pieces viewed by people. Jose Henrique Borghi from Mullen Lowe Brasil, an ad agency, shared his views about the possibility of the public viewing advertisement pieces using special glasses. This would see the deep involvement of the audience with the advertising stories as well as the brands.
Exploration of the Theme
Jose Henrique Borghi referred to the South by Southwest (SXSW), one of the biggest innovation events in the world that was scheduled to take part later in the year. During the event held in 2015, the new possibility of virtual reality advertising gained some emphasis. It was widely expected that during the 2016 event, the theme will be explored in a more outstanding way.
Brazil’s Contribution to Technological Advances
In as far as Brazil advertising is concerned, the Mullen Lowe businessman stated that the country is owed deeply due to its technological advances when compared to other states. Already there is a producer in Brazil, O2 Filmes, which started working with virtual reality some years ago. This contributed a lot to the sector and it was chosen by Apex, a Brazilian agency for Export Promotion and Investments, to represent Brazil in the SXSW event in 2016.
Jose Borghi recalls that the producer has had a number of interactions with virtual reality in the past. Ricardo Laganaro, the stage director, will present “Immersive Content: The Future of Storytelling” to the panel. O2 has in addition made a virtual reality movie showing the evolution history of the earth that can be viewed on a spherical dome. The film can be viewed at the Museum of Tomorrow, Rio de Janeiro. The producer has also come up with a music video for IveteSangalo, a singer, dubbed “The Lighthouse”, which is the most 360-degree video clip ever seen.
It’s a universal fact that an efficient advertising agency must know what creativity and innovation are and how they can assist a company to improve its business and other things. However, this is where marketing and advertising companies forgot the most important sectors of a marketing campaign. And that is proper planning, use of appropriate strategy and the company that one should opt for the assistance in another part of the marketing campaign to provide world class services for advertising their products or services to not just limited/targeted market but to the whole market.
That’s where José Henrique Borghi steps in and concentrates on advertising and marketing campaigns so that his client can get world class publicity for their services and products to earn some potentials customers and to raise their business to a level that never touched by them. And that became the primary reason behind the fame of José in whole Brazil. Jose started assisting local of Brazil with the help of his world class marketing agency Mullen Lowe Brasil that help its customer to cover more radiuses and reached out to places where no other advertising agency has done before.
José Henrique Borghi has earned many awards from many prestigious institutes who believe that Borghican make the difference to a product with his marketing and advertising skills. And the most notable award that Borghi hold and that became a turning point for Borghi to be a guru of advertising and marketing firm is “Advertise of the Year.” At his starting time, even though he was out of moves and finance, but that was his dedication and devotion which holds him to keep working and not to stop. And he did that, and now Brazil saw that once an ordinary citizen, now the most notable marketing and advertising guru in whole Brazil. See also.
He is one of the leading persons in advertising in Brazil. His career started in 1989 when he worked with an advertising firm, Ogilvy. Jose Henrique Borghi is a creative genius having come up with, most of the favorite advertisements in Brazil. Among the leading publications included a feature against prejudice for people with Down syndrome.
He has created posters for multinationals such as Unilever, Fiat, and Mitsubishi. Borghi experience of over twenty years has enabled him to develop adverts that were successful in that the companies met their targets. He is not only famous in Brazil but the world around as well. The talking Parmalat mammals Advocating for wildlife conservation is one of his creative works.
According to him, advertising companies ought to come up with the fascinating advertisement to meet their target customer due to competitiveness in the market. After working for many years in different countries, Jose set up an advertising firm Mullen Lowe alongside Andre Gomes. Anyone looking for an advertising company in Brasil can hire Mullen Lowe.
Jose leadership has enabled the firm to contract some of the big clients. Jose has won many awards as the professional advertiser of the year. The awards have helped him in building confidence with potential customers. Due to the vast experience that Borghi acquired in his earlier years, he succeeded in starting a firm BorghiErh Creative Intelligence with Erh Ray. Watch Video .
The company which began in 2002, coupled with brands is the current Mullen Lowe. Mullen Lowe provides solutions to all advertising needs since it has a set of skilled consultants. Brasil advertising needs to meet the target audience. Creativity captures an audience and makes them aware of a new product or service. Additionally, it helps edge out competitors in industry. Mullen Lowe advertising firm serves all kinds of clients, corporate and individuals.
http://grandesnomesdapropaganda.com.br/tag/jose-henrique-borghi for more .
Brazil is the home of a Brazilian advertising genius by the name of Jose Borghi. He is a creative intellectual, highly praised for such work as the famous “Mammals Parmalat.” Within this creative advertisement a group of Brazilian children are singing poplar songs of the nation of Brazil, all the while dancing and wearing costumes that are intended to cause the children to appear as stuffed animal characters. It is a highly popular commercial that won Jose much attention across Brazil.
Success did not come overnight for Jose. He struggled with being creative in his early years, and it was when his sister once decided to take him to a theater that jump-started his creativity. While at the theater, Jose witnessed some of the most dazzling Brazilian advertising that was available. All of the advertisements had earned an award from one of the most famous festivals in the world, the Cannes Film Festival. Watching the variety of highly acclaimed commercials, and seeing that they each had been presented with a lion-shaped trophy, Jose was encouraged to become the ad agency genius that he is today.
Jose went on to study at the PUC-Campinas, a highly respected Brazilian university, so that he could obtain a degree in Advertising. From this experience Jose went on to work at Standart Ogilvy, where he was inspired by others in the industry. From there, he decided to form his own advertising agency. So he and his friend created one together. Erh Ray and Jose formed the BorghiErh agency, which acquired enough success to be bought out by Lowe, a popular ad agency in Brazil. Success continued to flourish and gained the attention of the Mullen Group, further enhancing the company, now to be called Mullen Lowe.
https://joseborghi.com for more.