Beneful: Benefitting Man’s Best Friend


The connotative definition of the word, beneful, stems from the dictionary word beneficial. Therefor, the word beneful can be inferred as being beneficial. The dictionary definition of beneficial states, “favorable or advantageous; resulting in good.” This definition correlates to the meaning of Beneful dog food, as well. Beneful dog food has a mission of benefitting or being beneficial in nature to consumers of its products. Beneful’s mission statement captures the essence of what it truly means, “At Beneful, we believe in filling bowls with food that’s both healthful and flavorful.” Beneful’s meaning can be seen by those who positively benefit from a select source, whether it be dog food or not.

Furthermore, The word, Beneful, directly relates to a brand of dog food products administered by Nestle Purina Petcare. The meaning of the word “beneful” is seen within the wholesome nutrition Purina provides for dogs. With an ingredient list boasting of no additives containing glucose, Beneful dog food is perfect for owners looking to give their furry friends a healthy life. The target audience for Beneful dog food is aimed at owners who care about the quality of ingredients in their dog’s food. Since bringing Beneful dog food to the market in 2001, Purina has stated beneful means of or relating to “full of goodness.” Beneful dog food aims to create beneficial lives for dogs while providing nourishing ingredients in hopes of increasing the longevity and quality of life of man’s best friend. Today, Beneful continues to be one of the top-selling dog food brands.

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