Nine9 is an UnAgency that works with talented men, women, and children within the entertainment industry. The mission of Nine9 is to develop and employ the 99% of people working in the industry which are many times ignored by other talent agencies. Much of what Nine9 does is for the individuals they work with, who provide the talent. Nine9 wants to provide the tools and the support necessary for these individuals to succeed in the business. They recognize a professional attitude, respect, and kindness are all needed for the partnership to work successfully. Nine9 wants to see passion from their talented men and women, and they will provide quality castings and bookings for everyone.
Anthony Toma found the opportunity of working in the talent agency business while he was working in the grocery business and looking for a franchise to develop. He bought into the franchise in Orlando, Florida and developed 26 different locations across the United States. When the franchise failed, however, Toma thought he could do better. In 2003 he founded Coral Reef Productions, which would eventually become Nine9. Toma is able to drop his kids off at school in the morning, on the way to work. He pays attention to social media, listens to motivational audio tapes, and makes lists as to what needs to happen for the day, week, and month. He then, communicates to the corporate people what he thinks needs to be done. He listens and asks for their feedback, to make his ideas even better and learn more about Nine9.